Market entry support

We open doors to Japan in new ways

Mimir will support your market entry in Japan by utilizing the connections and language skills of our multinational team members. There are three barriers to entering the market - culture and language, and the virgin state of VR in Japan.  
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• The cultural importance of personal relationships in Japan and the reluctance to break or modify business relationships is traditionally a difficult hurdle to overcome.
• Many foreigners are shocked on their first arrival by how few Japanese can communicate in foreign languages
• Awareness of the Metaverse and immersive computing has only recently started to grow in Japan. Potential clients need to be educated about the possibilities.

While there are hurdles, this also presents an opportunity if you already have an ally who understands both culture and technology.

Our understanding of the communication potential of VR can serve any kind of business - VR or non-VR. This is the first time in history that we have a technology that can instantly teleport humans anywhere and let them share the same space in an instant. These feeling - called presence - is invaluable for establishing trust and goes far beyond what is possible with video conferencing. As we mentioned about, the importance of personal relationships is more important in Japan than in many other cultures. Remote presence can help break this barrier.

It is also important to have established trust beforehand. Mimir has long experience in Japan - our CEO is Japanese, and our Swedish CTO arrived here in 1989. We have worked to help platforms such as The Wild (remote collaboration for architectural visualization) to gain a foothold by partnering with Microfiche, a Sapporo based company. This connection was born in VR. We are also partnering with other entities that serve as door openers. In the outside world, we travel the Metaverse for global networking. We even scout talent in virtual worlds - our Lead Technical Artist, James Miller, is an example.

No other company in the Japanese VR industry is as accessible as we are - you can meet us in person on platforms such as Engage, Horizon Workrooms, or Arthur. We can help you present in those immersive spaces to Japanese clients, making unnecessary the need to travel long-distance, saving cost and time.
And if you prefer more traditional communication, will of course met you in any other way you like.

Hans Karlsson, co-founder, CTO

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